Think about AMD. He eventually got himself a new, truly competitive graphics card architecture released with great critical success, and yet, due to circumstances largely beyond his control, he is almost completely unable to sell them. An unholy mix of pandemic supply chain issues and TSMC oversubscription has meant that over the past 12 months, AMD’s share of the graphics card market has fallen to just 18%.
Compared to the end of 2019, its state at the end of 2020 represents a drop in its market share of exactly one third, according to the latest report from John Peddie Research. This is the one that also says that you are an idiot if you buy a graphics card to mine Ethereum right now.
The Radeon RX 6800 XT is a fantastic GPU, sits alongside the GeForce RTX 3080 in straightforward gaming rendering performance, and nominally connects with a lower sticker price. And yet, if you take a look at the latest Steam hardware survey, AMD’s best don’t even sign up as a percentage. Of course, the RTX 3080 only makes up 0.74% of the cards in the survey, and the report itself isn’t a fully accurate description of PC gaming hardware, but it’s certainly an indicator. .
We’ve heard reports from sources close to retail that some of the big online stores are even lucky enough to get one or two new cards per month. It is quite serious.
It’s not like Nvidia is flooding the market with plentiful graphics silicon, but at least there seems to be a better chance of getting a new GeForce card than a new Radeon.
The Radeon RX 6700 XT comes out this month and promises to be another quality second-gen Navi card, although it’s surprisingly expensive, but I don’t think anyone really thinks there will be any big numbers. in retail on March 18. .
Admittedly, Scott Herkelman’s presentation on the Where Gaming Begins Episode 3 stream doesn’t inspire much confidence. The only measures AMD seems to be proposing to combat the very real GPU buying struggle is to allow all third-party versions of its card to be sold on day one.
And that you might be able to buy one in a complete system if you’re not at the top of the queue for discrete graphics cards.
So, with AMD’s continued inability to deliver a decent volume of graphics cards, there is a good chance that its GPU market share will decline even further in the first quarter of this year as well. And that seems like a brutally unfair situation for the Red Team given the quality of their graphics cards this generation.