IBM and AMD Embrace Israeli AI Technology – Sponsored Content


“Alexa, what’s the weather in Taipei next week?”

The artificial intelligence that powers Amazon’s virtual assistant, Netflix, Spotify and other digital services, uses massive computing resources to sift through massive amounts of data.

Israel’s NeuReality dramatically reduces the high hardware costs and power consumption required for AI processing. It has partnered deals with IBM, AMD, and other computing powerhouses and is poised to transform the AI ​​landscape.

“Teaming up with NeuReality, which offers a disruptive AI-centric approach, is the kind of industry collaboration we seek,” said Dr. Mukesh Khare, vice president of IBM Cloud. “Partnering with NeuReality should lead to a more streamlined and accessible AI infrastructure that can improve people’s lives.”

NeuReality has developed a new system architecture to connect the multiple chips used in artificial intelligence. It is designed to make dealing with AI easier and more efficient while making it affordable for existing AI users, new industries and businesses.

NeuReality CEO Moshe Tanach (right) and IBM’s Dr. Mukesh Khare (NeuReality)

The technology promises to significantly reduce the cost of computing and networking chips, as well as power consumption – by a factor of 10 in the short term and 50 in the longer term.

The groundbreaking platform, which will launch in 2023, targets public safety, e-commerce, healthcare, retail and other high-volume uses of AI.

With next-generation hardware and software, NeuReality’s architecture dramatically reduces total cost of ownership and improves performance by alleviating system bottlenecks created by the current architecture.

The company forecasts initial sales of $2.5 million this year based on its prototype, and sees revenue reaching $30 million in 2023. The total AI chipset market will reach $75 billion by 2025, according to an estimate by Tractica, a market intelligence firm.

A $20 million Series A funding round in NeuReality led by Cardumen Capital and Varana Capital is currently underway. Accredited investors can join the round through OurCrowd, the Jerusalem-based venture capital investment platform.

Although we may not think about it, AI is everywhere, performing tasks that once required human intelligence: smart TVs, medical technology, autonomous vehicles, facial recognition, energy networks, customer service robots. And it will only grow.

Traditionally, the array of chips used in an AI application was connected by a processor or central processing unit. Any command to a chip must go through the CPU. NeuReality’s technology replaces traditional CPU-centric support with an AI-centric platform, allowing components to remotely communicate directly with AI accelerators, as well as connect those AI accelerators between them.

Obsolete systems

“It’s like having an engine that runs 360 miles per hour and putting it in an old Subaru that wasn’t designed to handle that speed and can’t handle a 1,000 horsepower engine. “, explains Moshe Tanach, CEO of NeuReality.

“Why do we need to use a CPU-centric server to connect the AI ​​accelerators to the network? With our technology, the data is transferred directly to the AI ​​accelerator, and we can do everything in the hardware,” says Tanach.

A system board with $4,000 worth of AI chips currently needs $12,000 worth of compute and networking chips to support them. NeuReality plans to reduce that price from $12,000 to $1,400.

The company is working with Xilinx – a California-based unit of AMD that designs and develops dynamic processing technology – to deliver its new platform.

AMD’s AI accelerator can detect thousands of frames per second, says Yigal Shamaev, the company’s senior data center manager. NeuReality’s platform can increase that exponentially, at a fraction of the current price, he says.

“Let’s say instead of 5,000 frames you need 100,000 frames per second, so far you would put a lot of hardware, you would need a bigger computer and that would consume more resources,” says Shamaev . “But with NeuReality’s technology, we were able to implement a new component that takes that function and scales it, so the total cost of ownership for the customer is much lower than it was before.”

NeuReality raises a funding round. Accredited investors can participate through OurCrowd, the Jerusalem-based global investment platform. For more information, Click here.

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