Master Of Misinformation Micro Center Publishes Full BS on AMD Graphics Cards

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When it comes to graphics cards, we generally think NVIDIA and AMD are about equal. Both companies today offer competitive performance in their respective product lines and provide robust driver software packages that support their hardware. Everyone has had their fair share of software [and hardware] bugs over the years, but they usually get squashed with a later update.

So, we were certainly shocked when it came to our attention that electronics retailer Micro Center was spreading misinformation about AMD graphics cards. In an article on the official Micro Center website, a buying guide was presented to help customers choose the best hardware components for their gaming PCs. This is not at all unusual for a retailer, but it is. is this “guide” in particular that caught our attention:

Generally, AMD graphics cards are more affordable, but may require modifications or regular maintenance to continue to perform as intended. On the other hand, NVIDIA graphics cards work a lot like video game consoles and basically work in a plug-in-play fashion.

Pass us a bit of what whoever wrote who smokes, please. Wow, just wow. There is so much misinformation in these two sentences. Radeon graphics cards require modification and regular maintenance? Is Micro Center talking about graphics cards or a Jeep Wrangler? And then there’s the comment that NVIDIA cards are more akin to the ease of use of game consoles. Maybe someone forgot to mention to whoever wrote this that AMD makes the processors and GPUs featured in current generation (Xbox Series X / S, PlayStation 5) and generation game consoles. previous (Xbox One / PlayStation 4).

micro center bs amd
The Micro Center Web of Lies (Source: Reddit)

But it’s getting better (or worse, depending on how you look at it); the post goes on to state: “The ease of use and stability of NVIDIA GPUs have made them the most popular choice among gamers and streamers.” From a discrete GPU market share perspective, NVIDIA is ahead of AMD, but probably not for the reasons Micro Center suggests here. Finally, the company claims that “NVIDIA cards also support Ray Tracing and DLSS, which work together to provide gamers with the highest quality graphics possible without sacrificing frame rates.”

At the first point, AMD has supported hardware ray tracing since the launch of the Radeon RX 6000 series in late 2020. We don’t know exactly when this guide was first published, but AMD [admittedly late] The answer to DLSS, FidelityFX Super Resolution, is now offered for current and previous generation Radeon graphics cards.

Micro Center, rightly blown up by the gaming community

The response from the gaming community has been harsh against Micro Center. In addition to criticizing Micro Center for blatant misinformation, some found humor in the comments. For example, in a Reddit thread that now has over 800 posts, Redditor BlatantPizza joked, “It reminds me that I really need to do an oil change and alignment on my AMD card.” In response, Cubelia added: “We have tried to reach you regarding your cars GPU warranty extension. ” Ouch!

Micro Center President and CEO Rick Mershad was forced to issue a response / apology after all the backlash.

We don’t know what Micro Center’s actual verification process was for the buyer’s guide that was posted on its website, but we have a feeling it will be more “in-depth” from this point on.



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