Synamedia introduces 8K real-time encoding with AMD processor


Synamedia recently announced that it has achieved “zero compromise” 8K real-time encoding and streaming on its VIVID compression platform powered by AMD EPYC 7763 processors, the world’s highest performing x86 server processor.

By taking advantage of these AMD processors, Synamedia’s industry milestone eliminates the need for splitting the screen and other technological tricks that compromise video quality.

Synamedia’s global team of experts designed these compression algorithms specifically to eliminate the need for technological compromises. This is achieved by taking advantage of the full codec toolset, powered by AMD EPYC 7763 processors. There is no need to split the 8K signal into 4K quadrants, or dedicated GPU memory or other acceleration. material. This eliminates communication and memory throughput issues, as well as local video quality variations. These advancements, combined with Synamedia VIVID-AI artificial intelligence technology, produce revolutionary true 8K video.

Synamedia has also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), to 8K resolution. Synamedia’s VQaaS provides both objective measurement and subjective visualization analysis, making it easy to measure improvements in 8K video quality.

Harnessing the power of 3rd generation AMD EPYC processors, Synamedia’s advanced compression algorithms offer operators and multiple video programming distributors (MVPDs) significant savings in capital and operating costs by reducing footprint and consumption, while creating consumption-based business models based on VIVID-as-a-Service video workflows.

Elke Hungenaert, Vice President, Product Management, Synamedia
We are experiencing a technological change here, combining our unique and unique compression algorithms, advanced video analytics and proven expertise with the incredible speeds of AMD EPYC 7763 processors. The flexibility of using a single processor without any technological compromise allows us to provide to our customers the high quality video content they expect from us.

James Knight, Director, Global Media & Entertainment / VFX, AMD
Synamedia turned to 3rd generation EPYC processors to meet the high performance needs of 8K real-time encoding technology. We pride ourselves on helping companies in the media and entertainment industry deliver a high-quality, dynamic viewing experience to their end customers on a single high-performance processor while lowering the barrier to entry.


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