Synamedia’s VIVID Compression encoding and streaming technology helps bring the UK’s first 8K live broadcast of a top sporting event to the home


At scale 8K deployments are no longer a dream, now a reality

LONDON, April 14, 2022 /PRNewswire/ — Synamedia, the world’s largest independent video software provider, today announced that its VIVID Compression platform, powered by AMD EPYC™ 7763 processors, distributes 8K-UHD Stream Saracens v Bristol Bears Gallagher Premiership Rugby on March 26, 2022. This achievement was the UK’s first live 8K home broadcast of a high profile sporting event 8K using a single processor to encode the broadcast.

“In six months, we have delivered on our promise to distribute 8K content at scale and cost-effectively to help launch the 8K economical,” said Elke Hungenaert, Vice President, Product Management, Synamedia. “Our highly efficient, software-defined, AI-based compression algorithms, combined with the power of the AMD EPYC’s high core count, respond to market demand for immersive solutions. experiences to feel like fans are “in the game”. The global implications of this rollout with BT Sport will trigger live sports streaming in 8K for the coming years; we are delighted to be part of it.”

With AMD EPYC processors, VIVID Compression delivers razor-sharp sports scenes by eliminating the need for multiple tiles and other technological gimmicks that compromise video quality. Its artificial intelligence (AI)-based algorithms eliminate the need for technological compromises by leveraging the comprehensive codec toolset, powered by AMD EPYC 7763 processors.

“Our technology partnership with Synamedia has already helped drive the industry forward, and we’re proud to support companies like BT Sport in their mission to deliver high-quality viewing experiences,” said Jacques Chevalier, director, Global Media & Entertainment – VFX, AMD. “Our collaboration has already supported an industry first, and we’re excited for many more to come.”

This deployment proved that it is not necessary to divide the 8K report in 4K quadrants, nor for dedicated processors or other hardware accelerations. With Synamedia software capabilities and AMD EPYC processors, superior quality 8K video is available today at an affordable price and is less dependent on expensive hardware.

VIVID Compression will be exhibiting at NAB 2022 at Synamedia’s booth, W10113. Schedule a meeting here.

About Synamedia
Over 200 video service providers trust us to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a fast, frictionless way to add, build, and deploy cloud-based video services. Our award-winning portfolio also includes anti-piracy, advanced advertising, business analytics, broadband and video network solutions and services. Synamedia’s technology is present in 320 million active devices and protects $70 billion in annual turnover. Synamedia is supported by the Permira Fund and Sky.

AMD, the AMD Arrow logo, EPYC, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

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For press and analyst inquiries, please contact:
Noelle Rutolo
Breakaway Communications for Synamedia
[email protected]

SOURCE Synamedia


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