Jinkook Kang, Chairman of LG South Africa.
Recently, we have seen an array of incredible technological advances, many of which have been prompted by the global pandemic and the changes it has brought about. But, as the world normalizes and adapts to a new era, so does technology. The world of consumer electronics is getting smarter and innovations that seemed out of reach a few years ago are now closer than ever. With several exciting trends seen at CES 2022, this year is shaping up to be an exciting one.
Here are the top five consumer electronics trends that are expected to make an impact this year.
Go green or go home
Sustainability is on everyone’s mind. As environmentally friendly technologies have attracted increasing consumer interest, appliance manufacturers are employing many strategies to reduce the environmental impact of their products. LG, for example, is aiming for full carbon neutrality by 2030. The company strives to reduce emissions, both in product use and production. Expect to see more consumer electronics with components made from recycled and reused materials, as well as more options from renewable sources and reduced power consumption. With load shedding likely to become a reality for South Africans over the next few years, consumers will seek more energy-efficient solutions. Hopefully solution-oriented companies will provide them.
The game gets bigger and better
With a range of highly anticipated games coming out in 2022, this year will be huge for PC and console gamers. They will be looking to prepare, so it is essential that they have access to top quality devices that can meet the challenge. As games move towards higher quality picture offerings, we’ll likely see a gravitation towards bigger TVs and better monitors with increased processing power.
With the power of self-illuminating pixels, LG’s revolutionary OLED TVs are a leap forward in the evolution of display technologies. And, they finally brought the game to the big screen. With low input lag and a near-instantaneous 1 millisecond response time, it’s no wonder OLED TVs have become the preferred choice for gamers looking for a competitive edge.
The OLED C1 won EISA’s first-ever Best Gaming TV award and is the only NVIDIA G-SYNC certified TV. With Variable Refresh Rate (VRR) and AMD FreeSync Premium, OLED TVs deliver smooth gameplay without stuttering or screen tearing. The LG OLED C1 and G1 models are also the world’s first TVs to support Dolby Vision HDR at 4K 120Hz for gaming. An HDMI 2.1 port is essential for this, and LG’s OLED C1 has four. This means gamers can connect consoles, soundbars, Blu-ray players and other devices for an immersive gaming experience.
As the world’s first Eyesafe-certified TV screens, OLED TVs produce low levels of blue light, while maintaining optimal color performance. This allows for extended gaming sessions without the inconvenience of eye strain.
Health and hygiene are top priorities
In the context of the COVID-19 pandemic, the pursuit of a healthier home and workspace is important for consumers. They want peace of mind with devices that promise a clean, healthy life. LG addresses these needs with offerings such as the EasyClean antibacterial interior liner in the NeoChef microwave and TrueSteam allergen-eliminating technology in select washing machines. Although not available in South Africa at this stage, the company has even introduced a portable air purifier (LG PuriCare), allowing consumers to access clean air wherever they are. .
LG also offers an innovative solution to keep headphones germ-free. LG’s TONE Free FN6 and FN7 wireless headphones use ultraviolet light to kill 99% of bacteria while charging the headphones. This helps prevent skin irritation or painful ear infections. In 2022, we will definitely see more products aimed at cultivating a cleaner lifestyle.
Smart homes are getting smarter
In 2022 – thanks to the lasting impact of the pandemic and a shift towards a more home-centric lifestyle – the idea of a smart home is getting closer to the science fiction dream imagined for years. This year is about making consumer electronics work together to make home life smarter and more comfortable. Smart technology, like LG’s ThinQ app, keeps you connected to your home appliances, from the washing machine and fridge to your TV. Consumers can take control of their home by downloading the LG ThinQ app or register their LG products for prompt product support.
The hybrid workplace
As the world normalizes again, some changes brought on by the pandemic are here to stay. Remote work options have advanced rapidly in 2021 and more companies are taking a hybrid approach, allowing for a combination of remote and office work. Creating a home office space optimized for productivity and efficiency is crucial for the new era work environment and requires quality equipment.
The right monitor is the key to a good setup. LG’s UltraWide and UltraFine products are among the best on the market. Select UltraWide monitors offer split-screen functionality – a multitasker’s dream – while UltraFine monitors are the perfect partner for creatives with unrivaled image quality and powerful HDR and SDR performance. Due to its more convenient size, LG’s 48-inch OLED C1 can also double as a monitor with added features and all the benefits of an OLED TV. Considering how much time we spend behind our screens, it might be worth giving our eyes a device designed for the new era of work.
We’re about to have an exciting year in the world of consumer electronics. Looking at these trends, we’re sure to see impressive technological advancements and exciting new ideas emerge throughout the year.