In short: Graphics cards in Europe have fallen to their lowest point since at least January 2021, with Nvidia and AMD products selling between 9% and 14% below MSRP. A range of factors have led us to this point, although the main one has been the crypto winter which has led people to exit mining and sell their cards.
We’ve been using 3DCenter data as a benchmark for graphics card pricing for some time now. Although it only uses retail prices in Germany and Austria, they are still a good indication of global trends.
The latest results show that average GPU prices across countries have now fallen to their lowest points since 3DCenter broke records early last year. Nvidia’s RTX 3000 series is now down 9% below the MRSP, while AMD‘s Radeon RX 6000 series has fallen further, up to 14% below the manufacturer’s suggested retail price.
We have been observing this trend for a few months now. AMD’s series was the first to drop below MSRP in mid-June, followed by the RTX 3000 line soon after. We’re a long way from May 2021, when the green team cards were over 200% above MSRP, and the Radeon RX 6000 cards were more than double the MSRP.
Availability, once as serious an issue as exorbitant prices, also seems to be a thing of the past. The only RTX 3000 card not to receive five stars in this area is the RTX 3090 Ti (four stars). AMD, which has long underperformed in uptime, has fives and fours across the board, the exceptions being the Radeon RX 6950 XT, RX 6800 and RX 6400, all of which have three stars.
The current situation stands in stark contrast to times of lockdown when crypto prices were high, demand was exploding, and the chip crisis was at its worst. As old miners sell their cards at a discount and the shaky economy makes consumers think twice about making big purchases, Nvidia is sitting on a GPU glut that has seen the company slash prices and kill the SKUs while she seems clear stock before the arrival of Ada Lovelace.
The dilemma facing PC owners looking to upgrade is whether to buy now, wait to see if prices drop even further, or hang in there until the RTX 4000 series arrives. / Radeon RX 7000. Since Lovelace is supposed to be both expensive and power-hungry, the decision is not easy.